Regardless of what business you’re in, you must learn the art of marketing if you want to be truly successful. On this episode of Business Outlaws, BigMike and Chris Collins explain how to make yourself a customer-focused marketing machine — first, by shifting the way you see yourself.

Until you understand that you are a marketer first, you won’t achieve the high-level success you crave. Hear the Outlaws and host Jayme Foxx discuss the marketing books, courses and coaches they’ve learned the most from, as well as why it’s critical to understand the psychology behind successful copywriting.

You’ll also hear a breakdown of some tried-and-tested copywriting techniques — ones that Chris and BigMike routinely use to craft compelling, savvy social media posts — and learn the importance of a well-crafted origin story. Subscribe now, and keep up to date on each new episode as they’re released, plus visit businessoutlaws.com for outtakes, photos, and to see everything that ended up on the cutting room floor.