• Business Outlaws

    NOW AVAILABLE ON STREAMING SERVICES

BigMike

BigMike Straumietis is the founder and CEO of Advanced Nutrients, the No. 1 cannabis nutrient company in the world, with annual revenues of more than $100 million and distribution in 100 countries and counting. A cannabis grower and entrepreneur since 1983, BigMike’s latest ventures include his namesake line of cannabis pre-rolls BigMike’s Blends, and Lacturnus Labs, a $20- million-plus cannabis research facility located in Los Angeles.

 
 
 

 

 

BigMike

BigMike Straumietis is the founder and CEO of Advanced Nutrients, the No. 1 cannabis nutrient company in the world, with annual revenues of more than $100 million and distribution in 100 countries and counting. A cannabis grower and entrepreneur since 1983, BigMike’s latest ventures include his namesake line of cannabis pre-rolls BigMike’s Blends, and Lacturnus Labs, a $20- million-plus cannabis research facility located in Los Angeles.

Chris Collins

Chris is a business trainer and coach who specializes in maximizing business performance and helping companies find new streams of revenue. He’s helped countless companies streamline operations, reduce overhead, and increase the bottom line by millions of dollars. Chris is the author of three books, including the Amazon bestseller Gamification: Playing for Profits and the upcoming 101 Ways You Can Get Crazy Results In Your Business Right Now.

 

Chris Collins

Chris is a business trainer and coach who specializes in maximizing business performance and helping companies find new streams of revenue. He’s helped countless companies streamline operations, reduce overhead, and increase the bottom line by millions of dollars. Chris is the author of three books, including the Amazon bestseller Gamification: Playing for Profits and the upcoming 101 Ways You Can Get Crazy Results In Your Business Right Now.

 Learn the insider secrets, strategies and systems used by the world’s top entrepreneurs to supercharge their success and generate millions of dollars in revenue!


Welcome to Business Outlaws, the show for entrepreneurs who want to dominate their respective industries and build their empires. Each week, you’ll join the Outlaws — BigMike and Chris “Bulldog” Collins — as they share valuable, business-building, wealth-accumulating secrets and insights learned through decades of in-the-trenches experience. No hokum, no filters, no BS — just proven, unadulterated tactics to help you achieve the massive success you crave.

Learn the real path to freedom and becoming a millionaire from the real business outlaws. Try it now for free for 30 days.

You have Successfully Subscribed!

What They're Saying

stars

"I love this! I can't wait to hear more podcasts!"

- a1.teena

stars

Excited to hear business topics from a different perspective. I've read all the Chris Collins books and his way of thinking is unique and challenging. It's about time someone who isn't stuffy starts talking real!

- PatriciaDanielle11

stars

Big Mike is so knowledgeable, I'm excited to hear what he has to say.

- Hamalamatime

LATEST SHOWS
We created The Business Outlaws podcast to teach millennials the unfiltered truth about the mindset and tools you’ll need to become a millionaire. We’re already hearing from entrepreneurs all over the world who are using what they’ve learned from the podcast to be more effective–and make more money.
New episodes every week–listen join the outlaws for exclusive content!

How To Guarantee Your Success

What business advice would you give your 24-year-old self if you could go back in time?

“Invest in yourself,” declares BigMike on this episode of Business Outlaws alongside Chris “Bulldog” Collins.

The Outlaws agree — you’re going to fail if you rely on investors to fund your business ventures. It’s not uncommon for folks that are young or new to business to rely on others for success instead of themselves. “The first thing you need to do,” advises BigMike, “is believe in yourself and sell yourself.” Only then can you begin to build your brand.

When he first started growing weed, BigMike didn’t have money, didn’t look for it, and says he didn’t need it. Instead, he relied on himself and the strength of his product. Most people are looking for a lottery ticket to get their business off the ground, but skills and capital will come later. You need to have the mindset of Cortés: Burn the ships, no retreat.

Meanwhile, Chris takes us back to his early days, when he sold his car and asked his mom for a loan to get his businesses off the ground. “I didn’t know what I needed to know,” he recalls. Investing in yourself, full-tilt, is the only way. You need to be prepared to burn everything to make it. “If you aren’t willing to do that, you probably aren’t going to be successful,” adds BigMike.

Learn more about what you don’t know about business by checking BusinessOutlaws.com. Invest in yourself by following @BusinessOutlaws so you’re never again swayed by the empty promises of investment “sugar daddies.”

Golden Gloves & a Get Fit Quick Moneyback Challenge

So…you have a business you’re proud of. You have the right talent with the right skills to draw in your target demographic. And you’ve got an untapped market RIGHT under your nose…but you just can’t seem to get them in the door, even though you know they’d be hooked if you did.

What do you do now?

Let’s say your business is a kickboxing, boxing, and general fitness gym. It’s less than 5 miles away from the largest medical center in the world–the perfect target audience. And you’re marketing to them left and right, but they just aren’t coming in.

That’s what’s going on in for Leonard, a Houston-based entrepreneur who’s ready to expand the reach of his kickboxing gym. They have a boxing champ in the house–40 years of experience and 10 championships under his belt. And right now, their demographic breakdown is 95% women and their kids program is thriving, but they’re looking to broaden to attract a wider variety of clientele.

So what have they been trying that hasn’t worked?

Right now, their highest price point is $170 a month for an unlimited package, followed by $120 a month for 3 days a week of classes. They offer personal training, but it only accounts for about 10% of their revenue. They do lots of contests with their clients–Biggest Loser style, most of the time–where they give away personal training or once, Beyonce tickets, to the person who enters and loses the most weight. Their price point is affordable and they have the talent and interesting weight loss incentives, but they only have about 52 members right now. Their goal is to get to 110 by May.

Here’s what they gotta do:

Go for Groupon

Leonard says he’s tried Groupon before, offering 75% off a monthly membership, but only 3 or so members have come in as a result. The thing is…he’s doing it wrong. This is what he’s going to do next time: He’s going to promote the unique elements of his gym on Groupon and then once he gets people in the door, he’s going to make sure they stay and bring other people in the door too. It’s passive advertising that you don’t want to miss out on.

Turn Customers into Advertisers

Every month, Leonard is going to start a new contest, and the winner gets their money back–all of it. To enter, they have to be enrolled in unlimited classes and share their updates on Facebook, so other people are seeing it. That way, they’re not only super engaged themselves…they’re also engaging the people in their networks. Then, do a refer-a-friend deal, where both the person referring and the new member get deals when a current member refers. I’d go so far as to say that those people should get a month free on either end if the friend actually signs up.

Try Co-Branded Events

If this guy’s saying 95% of his audience is women…where is he marketing? He has to partner with Nordstrom or Saks…places where lots of women shop…and do a co-branded event. Nothing major, just call the general manager of the Nordstrom and tell him, “I have a list of clients I want to give you and I want to do some sort of cross branding thing. I’m going to use you on my advertising and on my fliers.” And maybe what you’d give away in the contest would be a makeover at Nordstrom–$500 worth of clothes, because they’re going to fit into new clothes once they lose those inches. Go beyond retail too…think about where your target audience eats, goes out, hangs around, and co-brand with them. You should be getting back 25% of the referrals that come in through you.

If Leonard does these things and does them right, I can guarantee that he’ll get to at least 110 by May. Let’s see what you got Leonard! If you have a similar business, try these things out and let me know how hard you crush it.

If you want access to more business advice, check out the full episode of the Business Whisperer episode that this came from on iTunesSpotifyStitcher, or right here.

Niches, Riches, and …

In Part 2 of Business Outlaws five-part series, “The Recipe to Freedom: Running a Lucrative Online Business,” BigMike and Chris “Bulldog” Collins discuss how to create a business that won’t just make you money, but will also give you financial freedom.

No matter what field you’re in, you’ve got competition. The more you develop your niche, the less competition you’ll have. And the less competition you have, the more money you can charge for your product — because people will be willing to pay more for it. “The niche keeps you from competing on price,” Chris explains.

“People were willing to pay more specifically for things that grew cannabis,” BigMike recalls as he tells his story of “niching down” from lawn care to formulating products specific for cultivating cannabis. He knew he wouldn’t get rich competing with all the other nutrients on the shelf at Home Depot, so he opted out of that crowded space and marketed Advanced Nutrients directly to gardeners who were willing to pay more to get a product made for the high-value plants they grow.

If you want to get rich, you can’t settle for being just one of your prospective buyers’ options. You have to be their only option, and you do that by creating a niche in your market.

Just like last episode, there’s homework that goes with this one. And just like last time, there are awesome prizes in store for a select few. Listen now to find out how you can get yourself in the running for one of those top prizes.

When you’re finished listening, head to BusinessOutlaws.com to see behind-the-scenes footage and more exclusive content from the episode recording. For even more awesome Business Outlaws content, follow @BusinessOutlaws now.

Don’t Be Full of Shit

In part one of Business Outlaws’ five-part series, “The Recipe to Freedom: Running a Lucrative Online Business,” BigMike and Chris “Bulldog” Collins discuss how to make a six-figure salary while working from the beach of your choice.

You’ve been teased with this well-worn carrot before, but it’s different this time. Instead of recycling clichés on how having the right mindset will lead you to running a multimillion dollar empire from the comfort of a beach chair, we’re going to help shed some light on what’s hidden in the darkest recesses of your mind. Through a seven-question personal exercise, we’ll force you to look at the things that drive you and deal with them head-on. This exercise is the path to that beach.

Download the exercise at BusinessOutlaws.com now.

“Most people, in their lives, never do an exercise like this,” BigMike says as he and host Jayme Foxx work through the seven increasingly provocative questions. By the time they’re finished with the exercise, neither has dry eyes. They look beyond the pursuit of money and control to explore the motivations that led them to the lifestyles they’ve chosen.If you’re ready to start building the lifestyle you want, you have to be as honest with yourself as they were with themselves.

The honesty doesn’t end with the exercise. There’s still one more question to answer — and it’s a big one. How you answer it will tell you whether or not you’re cut out to be an entrepreneur.

After you’ve listened to the episode and you have a deeper understanding of why you’re chasing the goals you are, check out BusinessOutlaws.com for behind-the-scenes footage and other exclusive content from this episode. We’ll also tell you how to win exclusive Business Outlaws swag through Instagram, so if you’re not already following @BusinessOutlaws on social media, do it now.

Business Outlaws – James Bonnett Pt 2: Control Of Your Inner Evil

Go deeper into the human psyche to explore the mechanisms we can all use for evil — and for good.

There’s more to say about the veil of consciousness than we can fit into one episode of Business Outlaws, so here’s Part 2 of BigMike and Chris “Bulldog” Collins’ discussion with world-renowned author and screenwriter James Bonnet. On Part 1, the trio covered such topics as ascending through the veil of consciousness and how the hero’s journey is a blueprint that will help you understand every experience you face.

“Most people don’t realize, we all have a dark side,” says BigMike. “You should tap into your dark side and understand it,” he continues, explaining that your brain contains the same mechanisms that drove Hitler to commit some of the worst atrocities of the 20th century. Though most of us never act on it, we all have the capacity for evil. However, most of us don’t ever realize that capacity because we aren’t above the veil. Once you’re above the veil, intent is what separates good people from bad people. How do you intend to leave your mark on the world?

Before you can answer that question, you have to get yourself above the veil. And it takes work. Hard work. Bonnet can explain the steps you need to take, but only you can do this kind of work for yourself. Learn how to do this by listening to Part 2 of our Business Outlaws interview with James Bonnet.

After you’re finished, visit BusinessOutlaws.com to see exclusive content from the studio like behind-the-scenes footage from this episode. For even more exclusive, behind-the-scenes content, follow @BusinessOutlaws.

Business Outlaws – James Bonnet pt 1: The Ultimate Hack to Reprogramming your Brain

Everybody who’s ever seen a movie is familiar with the Hero’s Journey. But you don’t actually have to watch any movies to see the Hero’s Journey in action…because it’s literally programmed into your DNA.

In this episode of Business Outlaws, special guest James Bonnet joins BigMike and Chris “Bulldog” Collins to talk about the most fundamental part of self-transformation: understanding the archetype of the Hero’s Journey and rising above the veil between your lower self and your higher self. Only once you’ve ascended to this higher plane can you see yourself — and all the tricks assholes use to try to manipulate you — objectively. Every human mind is wired to respond to it, but only a small percentage of us actually understand and use it. Here’s your opportunity to join that small percentage.

“The Hero’s Journey is the single most powerful blueprint that I could have possibly learned in life,” BigMike says as he discusses how his experience at one of Bonnet’s seminars expanded his personal toolbox and made him better equipped to face challenges in business and in his personal life. “Now, after you face your darkest hour, you bring fire back to the village,” he explains. Don’t miss this deeply philosophical episode that will permanently alter how you deal with the challenges you face.

When the episode’s over, head to BusinessOutlaws.com to see the second part early as well as behind-the-scenes footage and other exclusive content from the studio. And don’t forget to follow @BusinessOutlaws so you can be part of every one of the outlaws’ profit-boosting discussions.

Scroll to top

Want to be an audience member for an episode of the Business Outlaws’ Podcast?

Thank you! We’ll be reaching out to you at the email you provided and let you know of future dates and times for taping.
 
-The Outlaws