Customer experience is everything — even in industries you wouldn’t normally associate it with. In this must-listen episode, the Outlaws and host Jayme Foxx discuss the importance of providing a first-class customer experience and lay out a four-step formula for improving it in your business. You’ll also hear BigMike and Chris Collins talk about reputation, using the example of Apple, Advanced Nutrients and several businesses Chris has worked with. Other talking points include connecting with your customer on an emotional level, creating consistent systems that enhance customer experience, why simplicity is key, and how to use secret shoppers to identify weak links in your customer service.

For more Outlaws content, head over to BusinessOutlaws.com for exclusive footage, the full video of each episode and more. Get more from BigMike, Chris and Jayme by following them on Instagram @BigMike, @ChrisBulldogCollins and @JaymeFoxx.To hear more insights about how Customer Service drives business from Chris Collins, read his article on it here.