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BigMike

BigMike Straumietis is the founder and CEO of Advanced Nutrients, the No. 1 cannabis nutrient company in the world, with annual revenues of more than $100 million and distribution in 100 countries and counting. A cannabis grower and entrepreneur since 1983, BigMike’s latest ventures include his namesake line of cannabis pre-rolls BigMike’s Blends, and Lacturnus Labs, a $20- million-plus cannabis research facility located in Los Angeles.

 
 
 

 

 

BigMike

BigMike Straumietis is the founder and CEO of Advanced Nutrients, the No. 1 cannabis nutrient company in the world, with annual revenues of more than $100 million and distribution in 100 countries and counting. A cannabis grower and entrepreneur since 1983, BigMike’s latest ventures include his namesake line of cannabis pre-rolls BigMike’s Blends, and Lacturnus Labs, a $20- million-plus cannabis research facility located in Los Angeles.

Chris Collins

Chris is a business trainer and coach who specializes in maximizing business performance and helping companies find new streams of revenue. He’s helped countless companies streamline operations, reduce overhead, and increase the bottom line by millions of dollars. Chris is the author of three books, including the Amazon bestseller Gamification: Playing for Profits and the upcoming 101 Ways You Can Get Crazy Results In Your Business Right Now.

 

Chris Collins

Chris is a business trainer and coach who specializes in maximizing business performance and helping companies find new streams of revenue. He’s helped countless companies streamline operations, reduce overhead, and increase the bottom line by millions of dollars. Chris is the author of three books, including the Amazon bestseller Gamification: Playing for Profits and the upcoming 101 Ways You Can Get Crazy Results In Your Business Right Now.

 Learn the insider secrets, strategies and systems used by the world’s top entrepreneurs to supercharge their success and generate millions of dollars in revenue!


Welcome to Business Outlaws, the show for entrepreneurs who want to dominate their respective industries and build their empires. Each week, you’ll join the Outlaws — BigMike and Chris “Bulldog” Collins — as they share valuable, business-building, wealth-accumulating secrets and insights learned through decades of in-the-trenches experience. No hokum, no filters, no BS — just proven, unadulterated tactics to help you achieve the massive success you crave.

Learn the real path to freedom and becoming a millionaire from the real business outlaws. Try it now for free for 30 days.

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What They're Saying

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"I love this! I can't wait to hear more podcasts!"

- a1.teena

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Excited to hear business topics from a different perspective. I've read all the Chris Collins books and his way of thinking is unique and challenging. It's about time someone who isn't stuffy starts talking real!

- PatriciaDanielle11

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Big Mike is so knowledgeable, I'm excited to hear what he has to say.

- Hamalamatime

LATEST SHOWS
We created The Business Outlaws podcast to teach millennials the unfiltered truth about the mindset and tools you’ll need to become a millionaire. We’re already hearing from entrepreneurs all over the world who are using what they’ve learned from the podcast to be more effective–and make more money.
New episodes every week–listen join the outlaws for exclusive content!

How to Dominate a Big City DJ Scene

I recently connected with Megan, aka DJ Ree, an Atlanta-based DJ and promoter, and she had questions about insurance coverage for the DJs she books for certain venues and how that would impact her tax-wise.

A lot of the time, DJs and promoters end up doing contract work, which can get tricky when it comes to important administrative details like insurance and taxes. DJ Ree shared one example in which a hotel she recruits DJs for needs a separate certificate of insurance for each DJ they bring on. It’s a huge hassle for the hotel and it would help her business a lot if she could take it off their shoulders. But how?

One of your best options is to get incorporated. This way, you can get your own insurance coverage that the DJs can use, so the hotel doesn’t have to handle it. Because you’re taking a huge inconvenience off of the hotel’s shoulders, I’d be willing to bet that you can ask them to pay you more too–so your margins will increase.

You can also pay the DJs you book yourself and it’s a tax write off for you, so it’s kind of almost like a wash through in a way. You’ll only pay taxes on what’s leftover after you pay the DJs, not off the top line. You can also deduct more expenses when you’re incorporated. So, there are some major tax benefits.

Plus, being incorporated protects your personal money. If someone ends up being unhappy with something you or one of your DJs does and they want to sue you, they can only get at the money that is a part of your corporation–not your personal finances.

If you want access to more business advice, check out the full episode of the Business Whisperer episode that this came from on iTunesSpotifyStitcher, or right here.

Taking Your Auto Detail Business to the Next Level

First of all, you gotta start with an entry point. You want to make sure that people who are considering taking Irish dancing lessons know what levels they can come in at. Does it require any experience? Most of the time, the answer is yes, but that’s up to you.

Then, you need to give them additional levels they can aspire to. It’s a lot like karate–someone can come in with zero karate experience but know that what they ultimately want is to be a black belt. When you set up levels, you ensure that the person isn’t going to just sign up for one round of lessons and then hit the road. If they enjoy it or even just feel driven to reach that next level, they’ll be back again and again hoping to progress.

I would recommend breaking it down even further to get as many people in the door for lessons as possible, no matter how new or advanced they are. It could look something like this:

Pre-Competition Beginner: For people with NO dance experience. — You could even offer this one for free to get ‘em hooked.

Pre-Competition Novice: For people who have danced before, but not specifically Irish dance.

Novice: For those with less than 1 year of Irish dance experience — this would be when they start competing. This is where it really gets good.

Intermediate: For those with over 1 year of Irish dance experience, but not quite expert level yet.

Expert: The instructor would determine who goes into these classes–might be a pretty small bunch, but you can charge more at this level.

Whether you’re working with adults or kids, setting up a level system that you can share with participants or parents right when the person starts will get them on track to stick with the practice over time.

That’s where marketing materials become really important. You need videos that tease the lessons–giving those away for free will get people in the door like you wouldn’t believe.

You need flyers that explain the levels and really dig into the reasons why Irish dancing is such a great activity to pursue. When you’re working with kids–and even adults, to a degree–you’re selling kids being active, fighting obesity, not playing video games, social interaction with other kids…that’s the stuff that’s important right now to parents. Include success stories about past participants who have crushed it in competition. Help people see that they can also become an advanced and accomplished Irish dancer if they take your classes.

Once they’re indoctrinated into the dream you’ve established, you won’t have to re-sign them every 4 weeks–they’ll come to you. Once someone makes it to a competitive skill level, they aren’t there just for fun…they’re there to win. So they’ll keep showing up and wanting more.

If you want access to more business advice, check out the full episode of the Business Whisperer episode that this came from on iTunesSpotifyStitcher, or right here.

Taking Your Auto Detail Business to the Next Level

When you’re always working for the business, how do you find time to work on the business?

In the automotive detailing business, it can be easy to get caught up in the detailing itself rather than building out the business. If all you’re doing is detailing and not selling your services, your growth is going to go stagnant pretty quickly. So what do you do to keep your business expanding?

First, you gotta look at your company’s specifics. Do you service individuals or businesses? What does your pricing structure look like? Are you charging by the vehicle or by the amount of time it takes to complete a detail?

Then, you gotta find your sweet spot for hiring really good detailers. What are the crosshairs between what you’re able and willing to pay a detailer and the amount that would actually attract a good detailer to work for you?

Say that number is $20 an hour–that’s how much you can pay and it’s enough for good detailers that will do the job right with little to no supervision to want to work for you. That supervision part is key…if you have to stay on top of this person all the time and you can’t fully trust their work, it won’t work out. And let’s say that it takes about an hour per detail, so you’re paying this person $20 per car.

Next, consider whether you’d be able to go out and get enough new business to cover that $20 per hour if you passed the detailing off to someone else so you could go and sell. You’d go to used car lots and dealerships to sell rather than spending all of your time actually doing the detailing. If you can say that you’d feel confident that you can get new business if you have more time, which most people could, then you can totally justify paying someone $20 for each new car you bring in, because you’ll be bringing in so much new business.

And it’ll be good for that person too, because they have a steady stream of work at a good rate…all because you’re out there selling. So you could keep doing it that way until you need to hire another good detailer cause you’ve got so much business coming in…and so on and so forth.

If you run into the issue of finding and retaining good detailers, you might be structuring your payments wrong. If, for example, you’re offering a lower hourly rate with a commission or bonuses, that can get confusing. People want to know upfront what they’re making, even if the commission or bonuses would have ended up being more than the flat-out hourly rate.

When it comes to auto detailing, quality matters. I have yet to see a detail shop that’s really good that isn’t booked out. It’s just how you go about it as the business owner–you have to step back and get solid people doing the labor so you can curate the culture and the feel and the sales of your business. It might take you a month where you’re paying somebody else to do what you would normally do yourself, but if you spend two or three hours a day going out and shaking hands and kissing babies, and really listening to potential clients about their needs, and just keep checking in with them, eventually they’re gonna throw you a couple cars. And then if you and your team does a great job, you’re gonna get their business.

Your job is a, as the owner of the business is to be a marketer and a salesperson. The best entrepreneurs out there that I know get good at sales. So get good at selling it. And hire detailers. Your weakness is gonna be that you are a detailer, so to you it’s easier and more comfortable to revert back to detailing. But where your freedom and the money is at is in selling and marketing. Don’t do the easy thing. Do the hard thing.

If you want access to more business advice, check out the full episode of the Business Whisperer episode that this came from on iTunesSpotifyStitcher, or right here.

 

From Traditional Business to Horse Dentistry: How to Communicate & Set Expectations With Clients

 

I’ve worked with thousands of businesses over the years, from more traditional marketing firms to automotive companies to equine dentists. That’s right…I recently talked to a man named Jamie in Australia who does dental and bodywork on horses. Pretty cool gig, if you ask me.

Jamie’s main issue in growing his business is client communication. He’s the technician, the manager, and the owner, so he basically does it all. He often finds himself in a position in which his clients want their horse’s performance to improve–they want the results–but they push back on his feedback or methods.

So…he wanted to know how to he can convey what his business, brand, and processes are to his clients effectively so he can cut through the bullshit and get to the results.

First of all, right off the bat, I like to tell clients up front who I am and what my goal is in working with them. I want to make sure it’s crystal clear that I’m here to get them results. To set the tone, I might say something like this to a potential client:

“I’m not for everybody. When somebody hires me, I’m expecting that we’re going to do whatever it takes to get the result. The result here that I understand that you’re looking for is you need to go from losing money to making money. You have to understand that the habits that you have got you to that point. You might take everything personally. This isn’t personal. I take what I do very seriously.”

Some people will love it. They’ll gravitate to it and, most importantly, they’ll get it. Then, we can work together effectively. It’s okay if you aren’t everyone’s cup of tea. You won’t be. Your job isn’t to appeal to everyone or to take care of people’s feelings. Your job is to get things done and, above all else, to get to result that you or your client is looking for.

Now that you’ve been real about who you are from the start, it’s time to focus on a common goal. And use those words: Common Goal. Jamie’s clients, for example, want their horses to perform at maximum capacity. So does Jamie. Everything in between where they’re at now and getting to that point is focused around that directive…and it’s not personal. It’s about efficacy and results.

So for someone like Jamie, it could go something like this:

“You are hiring me because I have a reputation for being able to fix things that nobody else has been able to fix, right? Let’s understand that’s our common goal here: to get this horse performing at the highest level.”

Trust me, the sooner you’re real about who you are, the sooner you’ll come to an understanding about how to work together most effectively, and from there it’s all results, all the way.

If you want access to more business advice, check out the full episode of the Business Whisperer episode that this came from on iTunes, Spotify, Stitcher, or right here.

Niches, Riches, and …

In Part 2 of Business Outlaws five-part series, “The Recipe to Freedom: Running a Lucrative Online Business,” BigMike and Chris “Bulldog” Collins discuss how to create a business that won’t just make you money, but will also give you financial freedom.

No matter what field you’re in, you’ve got competition. The more you develop your niche, the less competition you’ll have. And the less competition you have, the more money you can charge for your product — because people will be willing to pay more for it. “The niche keeps you from competing on price,” Chris explains.

“People were willing to pay more specifically for things that grew cannabis,” BigMike recalls as he tells his story of “niching down” from lawn care to formulating products specific for cultivating cannabis. He knew he wouldn’t get rich competing with all the other nutrients on the shelf at Home Depot, so he opted out of that crowded space and marketed Advanced Nutrients directly to gardeners who were willing to pay more to get a product made for the high-value plants they grow.

If you want to get rich, you can’t settle for being just one of your prospective buyers’ options. You have to be their only option, and you do that by creating a niche in your market.

Just like last episode, there’s homework that goes with this one. And just like last time, there are awesome prizes in store for a select few. Listen now to find out how you can get yourself in the running for one of those top prizes.

When you’re finished listening, head to BusinessOutlaws.com to see behind-the-scenes footage and more exclusive content from the episode recording. For even more awesome Business Outlaws content, follow @BusinessOutlaws now.

Don’t Be Full of Shit

In part one of Business Outlaws’ five-part series, “The Recipe to Freedom: Running a Lucrative Online Business,” BigMike and Chris “Bulldog” Collins discuss how to make a six-figure salary while working from the beach of your choice.

You’ve been teased with this well-worn carrot before, but it’s different this time. Instead of recycling clichés on how having the right mindset will lead you to running a multimillion dollar empire from the comfort of a beach chair, we’re going to help shed some light on what’s hidden in the darkest recesses of your mind. Through a seven-question personal exercise, we’ll force you to look at the things that drive you and deal with them head-on. This exercise is the path to that beach.

Download the exercise at BusinessOutlaws.com now.

“Most people, in their lives, never do an exercise like this,” BigMike says as he and host Jayme Foxx work through the seven increasingly provocative questions. By the time they’re finished with the exercise, neither has dry eyes. They look beyond the pursuit of money and control to explore the motivations that led them to the lifestyles they’ve chosen.If you’re ready to start building the lifestyle you want, you have to be as honest with yourself as they were with themselves.

The honesty doesn’t end with the exercise. There’s still one more question to answer — and it’s a big one. How you answer it will tell you whether or not you’re cut out to be an entrepreneur.

After you’ve listened to the episode and you have a deeper understanding of why you’re chasing the goals you are, check out BusinessOutlaws.com for behind-the-scenes footage and other exclusive content from this episode. We’ll also tell you how to win exclusive Business Outlaws swag through Instagram, so if you’re not already following @BusinessOutlaws on social media, do it now.

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-The Outlaws